Two Years Strong…Now What?

When it came time to celebrate my one-year anniversary, it was a moment of great pride. The blog had gained quite a following, I was establishing a strong footing in many circles and, all in all, I had achieved what I set out to do: Raise the curtain and provide a real person’s take on the city of San Fernando and east Valley neighborhoods that are consistently overlooked.

So, if the first year was about setting up shop and letting people know, “I’m heeeeerrrre,” what of year two? Estoy aquí, y qué? While I find purpose in my blog because I always have the big picture in mind, you may not really know what keeps me here or which direction I’m headed.

That’s why I thought you’d appreciate a discreet sneak peek at the things to come. I can’t give away too much because then you’ll be all, “Que no dijiste que…” and I’m not accountable to anyone (OK, maybe my moms). However, I can tell you a little bit about my vision for the near future here at i am san fernando.

Many of my close friends know that year two at i am sf was supposed to come with a bang — a redesign/launch type of bang. But, due to unforeseen circumstances, it turned out to be this kind of bang.  

Anyway, fake cloth-bang guns aside, the redesign and relaunch will go through but on a smaller scale, with the slow introduction of new features and updates. One major change will be the elimination of the “Singles” section. I know. Gasp, you say. But I’ve had too many flakes or shy contenders who were nervous about what others would think if they were listed on a (very classy, mind you) singles page. I tried to tell them that their friends judge all the time on Facebook, and this would be less desperate than angry posts about the commercialization of Valentine’s Day, but they wouldn’t have it. It’s all good, though, because I can now remove that guy you’ve seen for the past year on the left-hand side (sorry, Omar; hope you found the one) and use that prime real estate for something else.

Something else might be a blog post written by an i am san fernando intern. That’s right, i am sf will soon be on the lookout for a mini-me; actually, scratch that. I’m putting the call out right now. If you know of a journalism or English major who is interested in writing for the Web, send that talented reporter my way ( I’m only open to San Fernando Valley natives/current residents, preferably from the northeast area. They’ll get a one-on-one experience with a published journalist, blogger, content specialist, social media guru and true-to-the-core dork (I’m popping my imaginary collar).

Back to the face lift. The most exciting thing about the new i am sf is the shift in focus to my number one peeps: you. My blog, Facebook page, Twitter presence and Instagram all have that added spice because of your comments and interaction. I gotta pay you back, right? My appreciation will come in the form of user-interactive features and resources catered to my Valley loyals.

Last, but not least, I do want to make more merchandise a reality (men’s shirts, I know!). I’ve got plenty of ideas for new gear, but I need to sell my current supply of tank tops and hustle to produce the line of i am san fernando Snuggies we’ve all been dreaming about.

Interns, forums and merchandise, oh my! That’s just the beginning, folks. If you could get inside my head, you’d be doing backstrokes in a sea of i am san fernando possibilities. And you’d be doing them in an exclusive i am sf bathing suit. In time, in time.

For now, let’s just be happy I haven’t fainted from exhaustion and celebrate this anniversary with my favorite new jack swing group. :::Cues Tony! Toni! Toné!::::

written by

i am san fernando is April Aguirre, a writer born and raised in the San Fernando Valley. April bounced around the Valley throughout her upbringing and lived outside of California for a quick minute but always felt most at home in the city of San Fernando. To get at April's heart, FedEx puppies to her door, offer In-N-Out cheeseburgers by the dozen or introduce her to a beer tastier than the last.

4 Responses to "Two Years Strong…Now What?"

  1. Jonathan Guzman says:

    Congratulations on all your success!

  2. Sabas Sanchez says:

    I am amazed of what this site has become. I wish you best of luck.


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