Sometimes I wonder why L.A. radio aimed at young Latinos hasn’t grown out of the bachata/reggaeton offerings of East Coast radio, scripted Spanglish and overall generic programming. But it looks like the time for good radio with good vibes (think La Cita’s Mucho Wednesdays over the airwaves) has arrived with the launch of L.A.’s first 24-hour Latin alternative station. And, it’s coming to you live from the San Fernando Valley.
Cal State Northridge’s public radio station KCSN-FM hosted Los Lobos for a live studio performance last Wednesday, Nov. 13, to celebrate the launch of the new station,which will broadcast on KCSN 88.5 HD2 and via latinalt.org.
CSUN Today reports that students from CSUN’s Department of Journalism will contribute to the station’s news programming.
Anyone else happy to see that such a big move for the Latin alternative scene is homegrown, down to the local college students who will be handling some of the news programming? Ju know I am. In the last hour alone, I heard a mix of Mexican Institute of Sound, Dapuntobeat, Carla Morrison, Girl in a Coma and everyone’s favorite Chilean emcee, Anita Tijoux.
Listen to Tijoux’s collabo with Quantic below for a taste of the radio station’s programming. And, yes, that’s a cover of Lauryn Hill’s “Doo Woop.”
Stream The Latin Alternative here.